美食・飲料[Motomachi] A Refined French Deli Lunch. Olive Delica, Where Simple Meets Chic
A charming French deli tucked into Motomachi's quiet streets. Chicken confit, pâté, and a perfectly composed barley rice bowl — understated luxury at its best.
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美食・飲料
Travel[Seoul Myeong-dong] The Queue That Proves a Point: London Bagel Museum and the Evolution of the Korean Bagel
Stepping into a department store in Myeong-dong with one purpose: the London Bagel Museum — famous for its lines. Every time I travel Seoul, I'm struck by how much faster this city's food scene refreshes itself compared to Tokyo. Right now, the London Bagel Museum is the store setting the pace for Seoul's bagel scene.
Food and Beverages[Hayama] A Drive Down Route 134 to TRATTORIA PIZZERIA 207 — Redefining Italian Authenticity
Heading south on Route 134, wife in the passenger seat, Sagami Bay through the window. Gripping the wheel of the GLC Coupé, I realize the good time has already begun — before we've arrived anywhere. The drive to Hayama is itself an experience. When the scent of the sea begins to seep into the car, something in the density of thought shifts.
Travel[Conrad Seoul] Discovering the Gold Standard at Breakfast: Zest’s Cappuccino and Omelette — A Morning in Perfect Harmony
The morning ritual at the Conrad Seoul begins at Zest, the main dining room. Stepping through the entrance, the team greets you with warmth and grace — that light, perfectly calibrated hospitality that marks a hotel of genuine quality. Settled in, a cappuccino ordered. And in the live kitchen, a made-to-order omelette — the benchmark I use to measure every hotel I stay at.
Food and Beverages[Seoul] The Temptation of London Bagel Museum: The Wisdom of Korean Bagel Culture, Alive in Every Chewy Bite
Bagels have become one of Seoul's defining foods — and the shop that ignited the trend, drawing extraordinary queues every single day, is the London Bagel Museum. Step through the brick-arched entrance, reminiscent of a London street corner, and you enter a world alive with the scent of bread and the energy of a true museum.
Travel[Hayama] & Moon Noa: A Luxury Private Villa Two Minutes from the Sea — The Ultimate Adult Retreat
Stepping away from the city, into the quiet rhythm of the seaside. This time: & Moon Noa, a vacation rental in Hayama just two minutes on foot from the beach. The entire three-story house, yours alone — a true hideaway for adults. Each floor designed around a different kind of rest.
Food and Beverages[Conrad Seoul] An Unforgettable In-Room Dinner in the Suite: A Family Memory for Life
Upgraded to a 34th-floor suite, we chose in-room dining to make the most of this extraordinary space. Dish after dish arrived at the oversized dining table — a procession of luxury. Sharing this time together as a family, with no one to interrupt, was pure happiness.
Luxury-log[Seoul IFC Mall] Surprising Pet Culture and Cultural Difference: Understanding Korea Today Through Everyday Scenes
We headed to IFC Mall, directly connected to the Conrad Seoul. What we witnessed there was something you'd rarely see in a Japanese shopping center — dogs and their owners casually strolling through the mall as if it were perfectly normal. One was even marking a pillar. In Japan this would spark an etiquette debate; here, it's simply part of the scenery.
Travel[Seoul Hongdae] Into the Streets Buzzing with Youth: The Reality of the Merchandising Business at Trend’s Edge
Day 3 in Seoul. Today we ventured to Hongdae — the epicenter of youth culture. One step outside and you're immersed in the energy of young people dressed in the latest fashion and trends. First, lunch — pasta in a refined space. The city's culinary level continues to impress. And then, walking these streets through the lens of a business owner, I noticed something important about today's Korean market.
Travel[Seoul Observations] The Compose Coffee Phenomenon: The Staggering Scale of Korea’s Cafe Economy
Walking the streets of Seoul, there is one brand that is almost impossible to miss: Compose Coffee. The density is remarkable — turn a corner and there it is again. What catches the eye is the promotional scale: a larger-than-life billboard featuring BTS's V overlooking the city. A kind of marketing we simply don't see in Japan.
Travel[Conrad Seoul] The Ultimate Suite Upgrade to the 34th Floor: Choosing the Luxury of Staying In
For the final chapter of my Seoul stay, I chose the Conrad Seoul. At check-in, I was fortunate enough to be upgraded to a suite on the 34th floor. Opening the door revealed a sweeping spatial beauty unlike anything I had experienced before. Standing in this space, stepping back outside felt almost wasteful.
Food and Beverages[Myeong-dong at Night] A Bustling Midnight Feast: Crafting Your Own Sauce at Dakhanmari
After wrapping up the K-beauty tour in Myeong-dong, we headed to a beloved late-night spot — Dakhanmari. Even close to 10pm, the restaurant was packed with locals and tourists alike. Dakhanmari (one whole chicken) lives up to its name: a pot filled generously with chicken and green onion. Creating your own signature sauce is the real joy of this dish.
Travel[Seoul Myeong-dong] A Beauty Pilgrimage with the Family: K-Beauty Cruise Through Seoul’s Iconic Shopping District
From the quiet streets of Seongsu-dong, we jumped on the subway to Seoul's biggest commercial hub, Myeong-dong. The Seoul Metro — remarkably affordable and clean — never fails to impress. With Korea in the middle of a public holiday, the streets were packed with extraordinary energy, especially from the younger generation.
Food and Beverages[Seongsu-dong] Nungdong Minari: Ultimate Water Parsley & Beef Gomtang — Michelin-Recognized Seoul
The highlight of my Seongsu-dong walk: Nungdong Minari, one of Seoul's most sought-after restaurants right now. There was a long line, but the system was so well-organized we were inside surprisingly quickly. The gomtang crowned with vibrant water parsley — a dish I'd recommend to every Seoul visitor.
Food and BeveragesThe Soul of Seongsu-dong: Industrial Beauty and Extraordinary Bread at Cafe Onion, Seoul
Day 2 of my Seoul stay. Taking Line 1, I made my way to Seongsu-dong — the city's most energetic neighborhood right now. The destination: Cafe Onion, a true landmark of the area. A renovated former factory where exposed concrete and rusted steel beams radiate a unique beauty born from time.