After the milmyeon lunch, we wandered into Hwangnidan-gil, the most energetic street in Gyeongju right now. It hums with visitors of every age, its hanok buildings converted into gift shops, clothing stores, cafes — and caricature studios, apparently the current craze. Under the old capital’s tiled roofs, all of today’s Korean cuteness is on sale.
A Hanok With a Rabbit Living in It
On one corner stands Miffy Store Gyeongju, and its exterior is the surprise: a full hanok, tiled roof and timber beams and all. At the entrance, a stone-gray Miffy sits primly on a pedestal carved like a pagoda base — as if the Dutch rabbit had passed through the hands of a Silla stonemason.
The Gyeongju-Exclusive “Stone Miffy”
Inside, the store was packed — families, couples, everyone. The star is the Gyeongju-exclusive line: Miffy rendered in the gray of old stone statues. A whole wall of the keychains hanging in rows is quite a sight, and a persuasive demonstration of the pull of “only available here.” Souvenirs in the old capital are no longer just pagoda replicas and sweets, and the street is better for it.
Notes from the Day
- Hwangnidan-gil, near Daereungwon and Cheomseongdae, is currently the liveliest street in Gyeongju — hanok buildings converted into gift shops, cafes, photo studios, and caricature shops.
- Miffy Store Gyeongju occupies a full hanok, with a stone-carved Miffy on a pagoda-style pedestal greeting you at the door.
- The Gyeongju-exclusive line — Miffy in stone-statue gray — is the draw, and the store gets genuinely crowded.
- There is a Miffy cafe nearby too; pair it with a stroll down the street.
The street has more to offer — next up, the queue-forming Gyeongju specialty: 10-won bread.
Visited in August 2026. Prices and details are as of my visit.
Miffy Store Gyeongju: Frequently Asked Questions
Where is Miffy Store Gyeongju?
On Hwangnidan-gil, the liveliest street in Gyeongju at the moment, within walking distance of Daereungwon and Cheomseongdae. I strolled over after a milmyeon lunch at Hwangnam Milmyeon and simply followed the street.
What is special about the building?
The store occupies a full hanok — tiled roof, timber beams and all. At the entrance a stone-gray Miffy sits on a pedestal carved like a pagoda base, as if the Dutch rabbit had passed through the hands of a Silla stonemason. It is the reason the shop is worth seeing even if you buy nothing.
What are the Gyeongju-exclusive goods?
Miffy rendered in stone-statue gray is the star. A whole wall of keyrings hanging in rows makes the pull of “only available here” very persuasive. Stock of exclusives varies, so treat what you find as a one-off encounter.
Is it crowded?
Yes — when I visited it was packed with families and couples alike. The street outside is busy with all ages, and the hanok interior is not large.
What else can I combine it with on the same street?
Hwangnidan-gil also has the queue-forming Gyeongju snack, 10-won bread shaped after the pagoda at Bulguksa, and a Miffy cafe nearby. If you are also travelling to Busan, the Miffy store at the foot of the 100-storey tower in Haeundae has a completely different building and a different exclusive colour.
What about opening hours and prices?
This is a record of my own visit. Hours, closing days and prices change, so please check the official site or the store’s announcements for the latest information.
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