Down from BUSAN X the SKY, we crossed to Miffy Store Busan, right in front of the 100-story tower. Having just visited the hanok branch in Gyeongju days earlier, I appreciated the contrast: the Busan store is a brick, Western-style building. Changing costumes city by city is a clever touch.
The Busan Exclusive Is Sea Blue
Inside, the store buzzed with mostly young shoppers — Miffy’s popularity in Korea is no rumor. The Busan exclusives are corduroy Miffys in shades of sea blue. A corner of the wall carries a “miffy Busan Coast Train” sign — Miffy has already collaborated with the coastal train we rode the other night. The local merchandising here is very sharp.
Ropes marshal the checkout queue, which never seemed to shorten. Choose first, then line up.
Notes from the Day
- Miffy Store Busan sits right by the 100-story LCT tower in the Haeundae/Mipo area.
- Busan exclusives include sea-blue corduroy Miffys and coastal-train-themed goods.
- Busy enough for queue ropes at the register — decide what you are buying before you line up.
- Pair it with the hanok Miffy store in Gyeongju and compare the exclusives.
One more stop on the Miffy trail: a container-built Miffy cafe on a hillside of Yeongdo island.
Visited in August 2026. Prices and details are as of my visit.
Related: Up the 100th floor at BUSAN X the SKY
Miffy Store Busan: Frequently Asked Questions
Where is Miffy Store Busan?
It stands in the Haeundae/Mipo area, directly in front of the 100-storey LCT tower. I walked over straight after coming down from the observation deck at BUSAN X the SKY, so the two pair naturally in one outing.
What are the Busan-exclusive items?
Corduroy Miffys in shades of sea blue were the Busan exclusives when I visited. One corner of the wall carried a “miffy Busan Coast Train” sign, with goods tied to the coastal train we rode at night (Blue Line Park). The local merchandising here is very sharp.
Is the store crowded? Do you have to queue?
When I was there, ropes marshalled the checkout queue and the line never seemed to shorten. Shoppers were mostly young. It is easier to decide what you are buying first and line up afterwards.
How does it differ from the Miffy store in Gyeongju?
Both the building and the exclusives differ. The Hwangnidan-gil branch in Gyeongju occupies a full hanok and its exclusive is Miffy in stone-statue gray; the Busan store is a brick, Western-style building and its exclusive is sea blue. Changing costume city by city makes collecting across both worthwhile.
Are there other Miffy stops nearby?
Later the same day I went on to a container-built Miffy cafe on a hillside of Yeongdo island. Haeundae store first, then the Yeongdo cafe, was the order that worked for us.
What about opening hours and prices?
This is a record of my own visit. Hours, closing days, prices and stock of exclusive goods all change, so please check the official site or the store’s own announcements for the latest information.
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