Down from BUSAN X the SKY, we crossed to Miffy Store Busan, right in front of the 100-story tower. Having just visited the hanok branch in Gyeongju days earlier, I appreciated the contrast: the Busan store is a brick, Western-style building. Changing costumes city by city is a clever touch.
The Busan Exclusive Is Sea Blue
Inside, the store buzzed with mostly young shoppers — Miffy’s popularity in Korea is no rumor. The Busan exclusives are corduroy Miffys in shades of sea blue. A corner of the wall carries a “miffy Busan Coast Train” sign — Miffy has already collaborated with the coastal train we rode the other night. The local merchandising here is very sharp.
Ropes marshal the checkout queue, which never seemed to shorten. Choose first, then line up.
Notes from the Day
- Miffy Store Busan sits right by the 100-story LCT tower in the Haeundae/Mipo area.
- Busan exclusives include sea-blue corduroy Miffys and coastal-train-themed goods.
- Busy enough for queue ropes at the register — decide what you are buying before you line up.
- Pair it with the hanok Miffy store in Gyeongju and compare the exclusives.
One more stop on the Miffy trail: a container-built Miffy cafe on a hillside of Yeongdo island.
Visited in August 2026. Prices and details are as of my visit.
Related: Up the 100th floor at BUSAN X the SKY
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