The Light and Temperature of Hallyu in Myeongdong – A Street of Fashion and Sweetness Walked with My Daughter

Taste and Experience (gastronomy-travel)

In the space where cuteness and beauty blend, the culture of the country is delicately breathed in. The heat and quiet memories of Myeongdong are superimposed on the journey with my daughter.

Feel the current state of Korean elegance – emis Myeongdong Store

emis, located in Myeongdong, Seoul, is a brand that boasts great popularity among young Koreans. The white-based store interior is designed to naturally lead the eye and the line of flow, and the displays have a Korean “cuteness” and “dignified beauty” at the same time.

My daughter’s eyes sparkled as she tried on each item. Caps, headbands, T-shirts, arm covers. Each item was simple, but the details were beautiful and classy.

I want them all,” she said, smiling, her youthful impulse overlapping with a parental desire to support her choice.

emis明洞店3
emis明洞店4

Picking up sweetness and smiles in the alleys of Myeongdong – Strawberry candy and street stalls

With the afterglow of our shopping spree at emis in our hearts, we stroll down the street lined with food stalls. The smell of fried food, the aroma of sweet sugar, the laughter of tourists and young locals.

My daughter’s eyes are drawn to the glossy strawberry candies. The red, shiny fruits were lined up in a glittering line, covered with a candy coating. She pointed to it without hesitation, saying, “I want this one,” and chewing it with a smile on her face, which summed up the happiness of the trip.

For a child, a trip may be a series of moments like this.

Private Wisdom-like Summary

The streets of Myeong-dong are not just a “trendy” place, but a mirror of the “now” reflected by the people who gather there: the sensibility of the emis, the bustle of the street stalls, the innocent choices of the daughters.

It was nostalgic in some way, yet new at the same time. We call such experiences “luxury.

The sharing of sensibilities is the quietest and richest memory of a trip.

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